Easy guide to social media & location marketing
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This document provides a short guide to using social media and location-based marketing on mobile devices. It recommends claiming a business listing on directories like Foursquare and Google Maps, creating social media pages on Facebook and Twitter, sending email newsletters to customers using tools like Mailchimp, and promoting these online presences both on your website and in your physical store. The document states that setting up these profiles and promotions can typically be done with 30 minutes of work per day. It concludes by offering contact information for further guidance on location-based mobile marketing strategies.
Easy guide to social media & location marketing
- 1. Easy Guide to Social Media & Location MarketingA short guide to mobile marketing.This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
- 3. Smart phone 2010Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and voice and texts 3
- 4. Smart phone 2013? No this is a wrist phone watch from 20104
- 5. 4.6Billion estimated number of mobile phone subscribers at the end of 2009.5
- 6. 93the percentage of 18 29 year old with a mobile6
- 7. 60The percentage of mobiles to be sold in 2013 that will be SMARTPHONES7
- 8. 500Million of users on Facebook at the start of 20108
- 9. and it just went mobile.9
- 10. Claim your business on Foursquare10Click here to claimBe creative and offer something to your followers and reward MayorsBe fun. Do you want a badge for repeat visitors?
- 11. Claim your entry on Google Maps11GO TO PLACES.GOOGLE.COMMake sure the details are correct. This is important for mobile advertising and programmes like Google Adwords
- 12. Start a free e-mail newsletter12Create a newsletter using free tools like Mailchimp that can manage your customers.Be creative and setup automatic welcome messages and offers. As well Mailchimp can be linked to Google Analytics
- 13. Create a Facebook Fan Page13Find your customers online dont wait for them to visit your websiteNot everyone is on Facebook, but every business can connect to customers there.Even if your b2b, b2c, b2b2c or d2c you can find a place on Facebook.
- 14. Promote this on your website14On your website:Many websites make it easy to have links to Signup for E-Mail
- 15. RSS (like a news feed)
- 16. Facebook BadgeAs well promote all this from your Twitter account
- 17. Promote your communities in-store15Dont be waiting for your customers to be your new friends online.
- 18. How much time does this take?16Dont worry!You determine the time you want to spend @twitter or LOLling around with your customers on facebook.YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAYFind out more:http://damiensaunders.com
- 19. TRENDS IN MARKETING17Ol SkoolNu SkoolPrint AdsMagazinesExpos & Trade ShowsTele-salesDirect MailRadioTVSocial MediaE-mailCRMOnline VideoBanner AdsSearchWebViralBlogMobile
- 20. 8 Steps to Nirvana with Location Based Marketing for Mobile18Add your business on Foursquare, GowallaAdd a prize or incentives for people to visit your shopCreate a fan page for your business on Facebook & TwitterConfirm your business on Google Local MapsCreate a free email newsletter linked to your websiteCross promote Twitter, Foursquare, Gowalla & Facebook on your websitePut up a sign-in your shop to promote your servicesTalk to meFind out more:http://damiensaunders.com
- 21. British Interactive Media Association - MemberWHAT NEXT GET IN TOUCHDamien Saunderswww.whitetshirtdigital.comM: +447919110638E: hello@damiensaunders.comT: damiensaundersThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.